Building and maintaining customer relationships requires iteration informed by analysis, and Selligent Marketing Cloud gives you the tools to test, understand, and adjust to your audience.
Easily incorporate automated tests at every step of your customer’s journey, to optimize messaging based on real-world evidence, and leverage these results to form revenue-driving benchmarks.
Make program improvements immediately and on the fly, with clickstream data that is gathered and updated in real time, so you get pulse reporting as soon as your campaign starts generating activity.
You need instant access to your critical KPIs, not an out-of-the-box dashboard that gives you irrelevant metrics. Both our standard and custom reporting features allow you to pin any key KPIs to your dashboard, giving you the ability to set dashboards based on permission and user roles.
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Selligent Marketing Cloud is part of the CM Group family of brands.