Marketing to Gen Z: A Fresh Approach to Reach a New Generation of Consumers

Gen Z is rewriting the rules of engagement. This report offers new data and strategic insights to help marketers meet their expectations. Download your copy now to learn how to better engage with Gen Z–and drive them to action.

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Videos

Expert Talks: Marketing to Gen Z - A Fresh Approach to Reach a New Generation of Consumers

This webinar recording offers a look at new data and fresh insights around Gen Z: their motivations, behaviours, and preferences.
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Videos

Personalized Upsell Campaign Boosts Revenue & Customer Engagement: a Client Success Story

This video case study shares how leading travel group Sunweb delivered a personalized email marketing upsell campaign, boosting customer engagement and revenue.
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Keeping Customers Engaged During Pandemic Lockdown with Personalized Email Journeys: a Client Success Story

In this video, you’ll learn how HotelSpecials succeeded with this agile approach, increasing customer open rates, interaction, satisfaction, and leads.
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Personalization Delivers Holiday Magic to Young Customers: a Client Success Story

When the pandemic forced stores closures everywhere, fashion retailer JBC wanted to find a way to still bring some holiday magic to its youngest customers. Watch the video to find out how they used creative personalization to do it!
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Navigating an Evolving Privacy Environment

Apple’s Mail Privacy Protection announcement has left many wondering what this means for the future of email. To help you understand these changes and their impact on the marketing community – and to consider the opportunity this presents to all of us to think and engage differently– we hosted a special webinar event on Apple’s Mail Privacy Protection.
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Trending to 2030: The Megatrends Shaping the Customer Experience Needs of the Future

Explore the global megatrends, emerging consumer and breakthrough technological trends that tell us what CX will look like in 2030. What are the decisions you must be ready to make today to protect your organization’s future?
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